Our Process
Directional Cue works with retail brands to bridge the gap between traditional retail distribution and handling multiple sales channels. Our omni-channel distribution strategy can include everything from marketplace to direct sales and business-to-business.
A Top-Down Approach to Your Brand
GOALS
We start with your business goals. Everything we do for your brand takes into account the holistic view of your company and works toward your objectives.
STRATEGY
We take a holistic approach to managing brands’ supply chain to retain control of pricing, product and sales – and ultimately make more profit.
EXECUTION
We execute your business strategy through Amazon and marketplace services, logistics consulting, e-commerce support and insightful analytics.
ONLINE CHANNELS
Your online channels encompass your e-commerce website, your wholesale distribution channels, as well as any online marketplaces, such as Amazon.
Our Services
AMAZON & MARKETPLACE
Paid Media
Merchandising
Inventory
Reporting
Product Listings
Creative
LOGISTICS
Inventory Managing
Warehousing
Shipping
Profit Reporting
Smart Forecasting
E-COMMERCE WEBSITE
Paid Media
Conversion
Retention
Analytics
Content
Design
ANALYTICS
Inventory
Performance Automation
Profit Reporting
Marketing Attribution
Forecasting
Our Team
Our leadership team has the experience to help your business grow. We earned our digital marketing chops through years of working at retail companies. Directional Cue’s team prides ourselves on understanding retail brands from the inside out. We get what your company goes through and what it needs to succeed – because we’ve been there.
We work as an extension of each client’s business to help you reach your full potential in marketing and distribution. Unlike traditional agencies that tend to consider only parts of your business, Directional Cue moves with you. Your success is our success. We make money when you do.
Laura Perry
Marketing Manager
A paid search expert with experience managing and optimizing all aspects of multiple lead generation and e-commerce SEM accounts, Laura Perry manages marketing strategy for Directional Cue clients.
Daniel Bellini
Senior Software Developer
Daniel Bellini is an experienced Software Developer who creates and maintains Directional Cue’s proprietary Marketplace reporting solutions and supports client development projects.
Nathalie Cappione-Smith
Graphic Designer
As a Graphic Designer for Directional Cue, Nathalie Cappione-Smith creates compelling visual content for our clients and our consultancy to build brands and boost conversion.
Maureen Lomo
Copywriter
Maureen Lomo is a published international novelist in addition to a skilled copywriter and contributor on Directional Cue’s creative team.
Kristen Hicks
Copywriter
Kristen Hicks is a content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her years of experience in marketing and business to write about best practices in e-commerce for Directional Cue.
Trey Drake
Software Developer
A seasoned professional with hands-on experience in all phases of software development, Trey acts as a consultant for Directional Cue consultancy.
Jason Bice
UI Designer
An award-winning designer with over 15 years experience in eCommerce, Jason is skilled in all aspects of eCommerce marketing. At Directional Cue, he acts as a web consultant, influencing higher CR through optimized user interfaces.
Rick Lundbom
Board Member
An e-commerce expert, as well as an accomplished investor and entrepreneur, Rick is on the board of Directional Cue and acts as a strategic business adviser.Our Clients
SHANIL WAZIRALI
CO-FOUNDER & CEO AT ROOMIFY
We’re a seasonal company with very large growth goals. In a short time, Directional Cue was able to assess my brand’s current marketing position, then launch a coordinated Amazon, Facebook and Paid Search strategy from scratch that allowed our business to grow over 50%. I haven’t met a consulting firm like Directional Cue before that has a holistic view of how to help a brand scale.
I would highly recommend them.”
