E-commerce Moves Fast - We Move Faster.

Directional Cue consultancy helps brands boost e-commerce results by executing a top-down strategy. We integrate online sales channels with marketplaces like Amazon and keep our clients ahead of the curve.

See how we can propel your brand forward with a FREE consultation today.

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To Reach Consumers, You Must Have a Holistic Amazon Strategy

Your Opportunity is NOW!

We take a holistic approach, based on decades of retail and e-commerce experience, to help each client maximize profits in Amazon Marketplace.

  • More shoppers start product searches on Amazon than on Google
  • 9 out of 10 shoppers visit Amazon to research products
  • 60% of all e-commerce sales in the US are controlled by Amazon
  • 44% of US households are Amazon Prime subscribers
  • 69% of all online shoppers visit Amazon during their pathway to make purchase decisions
  • Amazon has become a top brand marketing channel and is becoming an advertising powerhouse

With the real potential to scale Amazon sales to exceed owned e-commerce site sales, there needs to be a strong strategic resource that not only considers how the management of each segment is working together but also considers competition and the general industry further in order to outperform.

We Help You Dominate Amazon Digital Aisles

What We Do

Directional Cue offers strategic planning and consulting services for branded manufacturers and retailers. By working with both first- and third-party sellers, we offer a unique perspective to our clients, allowing them to leverage relationships and the Amazon platform to drive growth.

We help:

  • Brands and sellers, who are new to e-commerce, plan and launch effectively
  • Under-performing brands and sellers focus and improve growth
  • Established brands and sellers optimize incrementally to maximize results

Our services include:

  • E-commerce strategy development
  • Multi-channel supply planning and operational consulting
  • Assortment strategy and planning
  • Content creation and optimization
  • Digital shelf monitoring and management
  • Search engine optimization (SEO) and search engine marketing (SEM) on Amazon (AMS)
  • Media planning and management (AMG, AAP)
  • Campaign reporting, analytics and management
  • New product and brand launch services
  • Alexa skills development
  • Promotional program planning
  • Comprehensive channel strategy (wholesale, retail and hybrid)
  • Customer feedback utilization
  • Organizational analysis and planning
  • Channel launch management
  • PIM recommendation and setup

For every product you list on Amazon, there are more than 700 data fields to optimize. If you have hundreds of products in your salable catalog, it’s like having hundreds of micro-businesses to manage that are constantly changing. By working with Directional Cue, you have an expert in your corner to maximize your operational marketing and accelerate sales growth.

Being successful in an increasingly crowded Amazon marketplace takes experience in product marketing. We help your internal team bridge the gap and implement proactive strategies to improve average order value, conversion rate, margin, and overall profit. Some of the services we offer include:

  • Product kitting and bundling strategies
  • Custom content creation
  • Description and image services
  • Competitor analysis
  • Insight into overall market trends by category and product

One of the pillars of any successful seller strategy, advertising on Amazon is a powerful way to profitably grow sales performance. More importantly, having the knowledge, technology, and resources to diligently manage and optimize ad performance is key to sustaining long-term profitability.

  • Full management of Sponsored Products campaigns across entire product catalog
  • Implementation of bid management technology to scale product-level bidding
  • Keyword/search term harvesting from automatic Sponsored Products campaigns
  • Vetting and implementation of off-Amazon traffic generation opportunities
  • Comprehensive advertising reporting
  • Testing with Gold Box/lightning deals and Amazon Marketing Services (AMS) campaigns

It’s increasingly necessary to have a programmatic and data driven approach to Amazon pricing and product conversion optimization. Our proprietary business intelligence tools allow for our client partners to make pricing changes and product pivots to increase overall profits.

  • Automated price recommendations to maximize profit
  • Product dashboards to highlight key trends in product performance
  • Competitor price and inventory monitoring
  • Integration with customer margin data to maximize product profits

Optimizing inventory in FBM, FBA, and Vendor Central programs is a key component to increasing profits within Amazon. We help automate and make recommendations on how to best manage the increasingly vast ecosystem of Amazon’s supply chain.

We help bridge the gap between Amazon’s native reporting and the vast array of 3rd party plugins offered to help in Amazon management. Without a holistic, data driven approach to your account it can be easy to lose track of the real metrics that matter.

  • Product performance dashboards
  • Account summary information
  • Daily profit reports using real margin and marketing spend data
  • Campaign level daily reporting
  • Automated pricing recommendations

Having a successful Amazon marketplace program entails having 360 degree view of the program. We help companies with Brand strategy profit goals, and how the Amazon ecosystem may impact other channels. We bring together all acumens necessary to manage an Amazon storefront.

  • Brand planning
  • Customer re-activation
  • Managing channel conflicts strategically
  • Product positioning and planning

Our Leadership Team Has the Experience to Help Your Business Grow

Jason Roussos

Founder & CEO
Jason Roussos is an executive with over 17 years of experience in business development, e-commerce, technology, B2B and startup companies. He thrives in a fast-paced environment where leadership, innovation and problem-solving skills are vital.

He is driven by a passion for growing e-commerce and technology businesses, as well as building high-performance teams. As the Founder & CEO, Jason is focused on helping clients improve both revenue and profit growth through innovations in technology and marketing strategy.

Jason has a bachelor’s degree in Political Science from the University of Texas. In addition, he has a Master’s of Business Administration from Arizona State University.

Outside of the office, Jason enjoys spending his time with his three kids. When he’s not hanging out with his family, you can find him tending his BBQ pit, curating a wide selection of smoked meats.

Cara Ferguson

Director of Marketing
Cara Ferguson is a results-driven online marketing professional with 12 years of experience in online marketing. She is an expert in paid search, search engine optimization, lead generation, social media and email marketing in B2C and B2B verticals.

As the Director of Marketing at Directional Cue, she helps build and grow your e-commerce strategy to increase your overall customer acquisition and customer retention. She identifies, prioritizes, develops and capitalizes on new growth opportunities based on data analysis and testing.

She has a bachelor’s degree in Communication from San Diego State University. As a seasoned professional in the retail e-commerce space, she’s spoken at several industry conferences on mobile marketing, customer acquisition and customer retention.

In her free time, she appreciates true crime podcasts and tv shows, reading and experiencing Austin’s unique and diverse nightlife. She has two cute West Highland Terriers whom she loves.

Abby Kaplan

Content Marketing Manager
Abby Kaplan is a creative marketer who has worked as a Content and Design Strategist for several retail brands. In her 7 years of professional experience in online marketing, she has managed Amazon content in-house for a variety of B2C and B2B products, as well as PPC and social media ad campaign creative.

As the Content Marketing Manager at Directional Cue, she leads the creative team and supports you with the messaging and design that help your brand stand out in saturated Marketplace channels.

She has a bachelor’s degree in Advertising from The University of Texas at Austin’s renowned “Texas Creative” portfolio school, as well as a Business Foundations specialization from The University of Texas at Austin McComb’s School of Business.

Outside of work, she volunteers with Austin dog rescue organizations and makes most of her household purchases through Amazon Prime. She has a rescue Maltipoo named Kiley.

Jennifer Sayroo

Marketing Manager
Jennifer Sayroo is an experienced Marketer with a successful track record in building strong brand image, boosting online sales and improving the user journey. She specializes in digital promotion strategies, A/B testing and growing website conversion rates.

As the Marketing Manager at Directional Cue, she spends her time building your brand presence, optimizing products and growing revenue from Marketplace channel sales.

She has a bachelor’s degree from The University of Texas at Austin and over 8 years of experience in marketing and retail – including owning her own business in the heart of Austin, Texas.

When she’s not working, you can find her exploring the beaches of the world and spending time with her Siberian Husky, Blaze.

Contact Directional Cue & Let Us Evaluate Your Current Marketplace Strategy

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Request Your FREE Consultation.

 

We Turn Amazon Browsers into Buyers.